Cloudflare is a great content distribution network service, but it’s certainly not the only one out there. Today I wanted to go over a few different options you can use to improve your page load speeds as well as another strategy to bring in new traffic: offering coupon codes. We have an exclusive cbdMD coupon that should do the trick!
Use coupons from cbdMD to drive traffic
While the legality of CBD products is still up in the air in some states, if you happen to live somewhere that they are legal you might consider running coupons to help bring visitors to your website. The amount of research showing the efficacy of CBD products against health problems like arthritis, chronic pain, sleep disorders, and even menopause symptoms is mounting, and many patients would prefer CBD to other options like opioids. Patients are definitely interested in CBD as it relates to health care, so if you can you might as well offer it as an option.
You might be wondering why offer coupons and not just go after general traffic for CBD products? There are two reasons. The first is that people who are searching for a coupon for CBD coupons in Google are typically at a checkout and ready to make a purchase, you can earn a small commission by joining affiliate programs. It also means that you will be sending ‘happy’ traffic to your website, that is to say traffic that won’t click back to Google provided that they can find a working coupon on your page. This is good for your website overall as it keeps the bounce rate low, which means you will rank higher for a variety of search terms. The second reason is that because the coupon search term is smaller and more specific it will be less competitive and therefore easier to rank for.
The other question you may have is ‘Why cbdMD specifically?’ Well, since the CBD industry is still in it’s infancy and a legal gray area, at least in the United States, there isn’t a lot of regulation around production which means that quality can vary wildly. cbdMD is a well established brand with an excellent track record of producing a quality product, so you can feel very comfortable recommending them to your patients.
Cloudflare is a reliable service and has pretty good pricing too, but if for whatever reason it won’t work for your project here are a few alternatives to consider:
Incapsula is a competitor that is great if your main purpose for using a CDN is to protect against DDoS attacks. They have a bot recognition engine that can detect if an attack is underway. Some kinds of bot attacks are very difficult to discern as they look very similar to regular traffic, but Incapsula has got you covered here. Their DDoS protection also extends beyond just your website to your email and FTP as well, which is nice. Now it is more expensive than Cloudflare, but cheaper than other security-focused services like Akamai. If you have been having trouble with bot attacks, it’s a great option. If you’re mostly just looking to improve page speed, I’d probably go with a different CDN provider.
This is a relatively newer CDN service, and as such they don’t have a lot of features yet. However they will likely add more as the company grows and the pricing right now is excellent for larger websites and uncomplicated. You’ll need to talk to their sales team, but they can also set you up with a free demo. If you are a smaller clinic and don’t typically deal with a lot of traffic then you will need to go with a different provider, as Stackpath deals exclusively with larger companies like hospitals and pharmaceuticals. Also this company recently bought MaxCDN, if you had been considering them.
Amazon Web Services & CloudFront
What doesn’t Amazon do these days? Well in addition to selling everything under the sun and competing with Netflix on streaming video, they do have a CDN available called CloudFront as part of their Amazon Web Services (AWS, for short). If you already use Amazon Web Services for cloud storage or web hosting, then this integrates very easily and I would definitely recommend using them for your CDN as well. One drawback is that their user interface is a little basic and doesn’t provide all the features of some other CDN providers.
This is the grand-daddy of all CDN providers, it is a massive company and is suitable for big enterprises like hospitals. Small clinics, you should save your money and go with a smaller company. Because of their massive network, you are going to pay more. About three times as much to be exact. However their CDN speed is unparalleled, and they can easily absorb DDoS attacks. They also have a cap on bandwidth costs, so if an attack suddenly drives your traffic through the roof your monthly bill isn’t going to be taken along for the ride.